THE ARRIVALS | SS22 VEGETABLE TANNED LEATHER JACKET
This project was to promote the newest leather jacket for The Arrivals. The jacket was a sage green color made from vegetable tanned leather. I took inspiration from Kris Jenner’s iconic produce fridge that was organized by color and going viral for how aesthetically pleasing it was. I created the assets and wrote the product descriptions to play off the idea of a fridge being meant to keep things “fresh” in a “cool” climate as well as incorporate more innovative greenhouse visuals to emphasize the innovation of the vegetable tanned leather jacket.
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