YOSEMITE FLAGSHIP LAUNCH | BEVERLy HILLS
James Perse opened their first YOSEMITE (James Perse performance wear) flagship store in Beverly Hills. The goal was to emphasize the stealth, thrill and adventure that is a core part of the Y/OSEMITE performance wear brand. I worked with the VP of Merchandising to concept the launch and designed all of the digital assets to promote the opening online.
SOCIAL AND EMAIL
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